Rekindling strategic thinking in France is a ‘reiterative’ business, but unfortunately rarely recurrent: in other words, each time one starts again at the beginning, rather than building on what existed immediately before. Robert Ranquet here offers a few thoughts on this theme, inspired by the article on the same subject by General Vincent Desportes, published in our December 2008 issue, and identifies several questions specific to the uniquely French approach in this field.